I come from a long line of storytellers. Growing up in the Deep South, a good dinner and company were always in tandem with a good story - the setup, the supporting details, the occasional sip of sweet tea in between sentences, letting you know they’re actually human, and finally, the punch. It didn’t matter how many times we heard a story. Those great orators could make you feel like you were walking alongside them 50 years before you were even born.

That’s the quality a brand needs - to have a story/feeling so enthralling, people can’t help but feel transported to that figurative “dinner table.” People want to connect. Some people know exactly who they want to connect with, while others are on a journey of self-discovery.

That’s where the fire in my belly is stoked. Connection. I search for the opportunity to meet them where they are; to afford them an opportunity to dream. This is where we get to the heart of what the brand is (or what the brand was meant to be all along). Footage and photos are just a byproduct of the dream. It’s just the dream made tangible and viewable. What matters is that you are met where you are and reminded that you can dream for the first or hundred-and-first time.